Mayank Sneh | Product Marketing Manager
Product Marketing Manager | Positioning | Customer Insights

Mayank Sneh.
Product Marketing Manager.

I help B2B SaaS and technology companies translate complex products into clear positioning, customer value, and go-to-market programs that drive adoption and revenue.

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Mayank Sneh

Core Competencies

Speaking the language of Product Marketing with proven impact

Go-to-Market Strategy
Built and executed regional go-to-market strategies for digital products across eight distinct European markets.
Positioning & Messaging
Translated complex SaaS features into clear, benefit-driven narratives for enterprise customers.
Sales Enablement
Developed battlecards and demo scripts to increase sales conversion rates by 30%.
Market & Competitive Intel
Analyzed customer needs, competitive positioning, and market trends to identify opportunities and strengthen go-to-market decisions.
Customer Insights & Personas
Customer interviews, win/loss analysis, and segmentation to define ICPs and inform positioning.
Product Launch Planning
Coordinating positioning, messaging, customer communication, and cross-functional readiness for product and feature launches.

Case Studies

Real-world product marketing wins that drove pipeline and market leadership.

Product Positioning & Sales Enablement

Enterprise Product Positioning & Sales Enablement

RD Global Inc.

Challenge: Sales team lacked positioning clarity and enterprise-ready collateral to win complex deals.

Action: Developed ICP-based messaging framework, built battlecards and demo scripts with sales/product teams, integrated GenAI into content workflows.

Result: +30% conversion rate improvement and +25% pipeline influence.

Multi-Market Expansion

Localized Positioning for Multi-Market Expansion

V.S. Compagnie

Challenge: Entering 8 European markets with different customer expectations and buying behaviors.

Action: Developed localized market positioning, adapted customer messaging, and created market-specific GTM plans.

Result: Successfully launched across 8 European markets and contributed to €500K+ revenue growth within five months.

Zero-to-One Product Marketing

Zero-to-One Product Marketing

HelpExpats

Challenge: No market category, brand, or proof points needed to define audience and value from scratch.

Action: Defined target personas, built positioning from zero, created messaging for B2B partners and B2C students in parallel.

Result: Established initial market presence and strong B2B2C partner network.

How I Approach Product Marketing

Bridging the gap between the product we build and the customers who need it.

Customer
Understand customer pain points, buying motivations, and the language they use to describe their problems through interviews, surveys, and win/loss analysis.
Product
Translate features and technical capabilities into clear customer value so buyers immediately understand what the product does for them.
Market
Track competitors, category trends, and positioning gaps to find the space where the product can win and the message that makes that case.
Revenue
Enable sales teams with battlecards, objection-handling frameworks, and demo narratives so commercial teams can close deals faster and consistently.

Education & Certifications

Academic background and professional credentials that fuel my marketing expertise

🎓 Education

SRM University

B.Tech in Mechanical Engineering

SRM Institute of Science and Technology
Chennai, India
Audencia Business School

Master's in International Management

Audencia Business School
Specialisation: Strategy & Marketing
Nantes, France

📜 Certifications

Columbia University

Prompt Engineering & OpenAI

Columbia University
2025
Columbia University

AI for Business

Columbia University
2025
HubSpot Academy

HubSpot Marketing Software

HubSpot Academy
2024
Google

Advanced Google Analytics

Google
2025
University of Illinois

Digital Marketing Strategies

University of Illinois
2022
Coursera

International Marketing & Cross-Industry Growth

Coursera
2020

Brands & Companies I've worked with

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Meet Mayank

Product Marketing professional with experience across B2B SaaS, industrial technology, e-commerce, and international markets. My background combines go-to-market strategy, positioning, customer insights, and cross-functional execution.

Outside of work, I cover the aviation industry as an independent journalist and have reported from the Paris Air Show in 2019, 2023, and 2025.

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