Pioneering digital marketing excellence with HubSpot automation, B2B eCommerce platform, and global expansion strategies. Redefining success.
Work Profile
Company
Year
Website
Challenge
Roima Intelligence needed to enhance their digital presence and streamline marketing efforts to support global expansion.
As a full-time Digital Marketing Specialist, I addressed several key challenges during my tenure:
Outdated Website: The existing website lacked responsiveness and modern design, hindering user experience and SEO performance.
Manual Processes: Marketing workflows were largely manual, leading to inefficiencies and missed opportunities for lead nurturing.
Global Collaboration: Supporting marketing teams across Sweden, Denmark, and Finland required seamless communication and tailored strategies.
Data-Driven Decision-Making: There was a need for better analytics and reporting to track campaign performance and optimize ROI.
Goal
We did some intense market research, refined their brand message, and created a brand new look to truly showcase their identity.
Armed with insights, we meticulously refined their brand message for authenticity and resonance. Beyond words, we embarked on a creative journey, crafting a fresh visual identity that truly showcases their unique essence. This integrated approach, blending refined messaging and a captivating visual aesthetic, empowers our client to confidently communicate their values and engage their audience in a meaningful way.
Result
The rebranded company experienced increased customer engagement, a boost in sales, and a stronger brand presence in the market.
The comprehensive initiative, extending beyond visual changes, resonated authentically with the audience, resulting in heightened engagement metrics and a tangible boost in sales. The company now stands on a more robust foundation, embodying a stronger and more compelling brand presence, setting the stage for continued success in the competitive market.