Résumé
PRODUCT MARKETING • GTM • CUSTOMER INSIGHT • B2B SaaS
Mayank Sneh
Product Marketing Manager
I work across product marketing, customer insight, positioning, and commercial growth.
Over the last five years, I have worked across B2B SaaS, ecommerce, and international markets, helping businesses improve market positioning, CRM systems, go-to-market execution, and scalable growth operations.
My experience sits at the intersection of product thinking, marketing execution, technology, and commercial strategy.
Expansion internationale
European market growth and cross-border market positioning.
Systems Thinking
CRM systems, automation workflows, and scalable operations.
Commercial Strategy
Positioning, GTM execution, and market intelligence.
Core Focus
- Product Positioning
- Go-To-Market Strategy
- Customer Insights
- CRM Automation
- Market Intelligence
- Lifecycle Marketing
- Sales Alignment
- Expansion internationale
5+
Years Experience
8
European Markets
430%
Revenue Growth
30%
Pipeline Improvement
Competencies
Marketing des produits
- Product Positioning
- Customer Insights
- Market Intelligence
- Sales Enablement
- Competitive Research
- Messaging Frameworks
Go-To-Market
- Launch Planning
- Cross Border Expansion
- Market Gap Analysis
- International Growth
- Commercial Strategy
Marketing Operations
- CRM Automation
- HubSpot
- Salesforce
- Workflow Design
- Reporting Systems
- Customer Lifecycle
Technology Stack
- HubSpot
- Salesforce
- Google Ads
- Meta Ads
- Looker Studio
- Tableau
- Shopify
- WooCommerce
Experience
Marketing Partner – B2B Commercial Strategy (Channel Network)
Deel (Independent) · Remote Oct 2025 – Present
- Support B2B campaigns targeting companies expanding internationally, especially across Europe and remote-first markets.
- Develop customer-facing messaging around global payroll, hiring, and compliance solutions for scaling businesses.
- Track international workforce regulations to align marketing communication with evolving customer requirements.
- Contribute to go-to-market activities by tailoring outreach and positioning for businesses operating across regions.
Marketing Manager
RD Global Inc · India Mar 2024 – Oct 2025
- Led GTM strategy for B2B SaaS platforms, translating complex compliance software into clear market communication — improved marketing ROI by 25%.
- Bridged marketing and sales through HubSpot and Salesforce campaign workflows; built competitive battlecards from win/loss data, lifting conversion rates by 30%.
- Acted as voice of the market, continuously refining product positioning and supporting multi-market expansion.
Group Digital Marketing Specialist (Product Marketing & GTM)
Roima Intelligence Oy. · Sweden (Remote) Mar 2023 – Mar 2024
- Designed GTM planning for industrial B2B software, shaping positioning and messaging for supply chain platforms across Nordic and North American markets.
- Created value-selling content with sales teams, translating ERP and operational capabilities into pitch-ready customer benefits.
- Aligned product and commercial teams using customer and competitor insights to refine campaign strategies across industry verticals.
- Led digital transformation project migrating company website from WordPress to a B2B commerce platform (Parttrap One) integrated with HubSpot CRM, improving lead management.
Digital Marketing Consultant (Digital GTM & Expansion)
V.S Compagnie · Paris, France Aug 2021 – Dec 2022
- Launched and scaled online operations from scratch alongside existing retail, driving digital commerce transformation.
- Expanded into 8 European markets with localized messaging and campaign strategies, contributing to 430% revenue growth (€500K+) in 5 months.
- Managed a cross-functional team of 5, coordinating marketing, operations, and commercial activities to boost customer acquisition.
Aviation Journalist & Market Analyst (Freelance)
Jetline Marvel · Global Jun 2018 – Present
- Covered major aerospace events, including Paris Air Show 2019 and 2023, attending industry press briefings and aircraft announcements.
- Reported on Airbus, Boeing, airline fleet strategies, passenger experience trends, and commercial aviation developments for an international audience.
- Built long-term familiarity with the commercial aviation ecosystem through continuous independent industry coverage.
Education
2018 – 2020
Master's in International Management
Strategy & Marketing
2011 – 2015
Bachelor of Technology
Mechanical Engineering
Trusted By Teams & Brands
Languages Known
English
Native Fluency
French
Intermediate
Hindi
Native Fluency
Interests
- Travelling
- Aviation
- Cooking
FR 
EN