Resume
Product Marketing • International GTM • Customer Lifecycle • Commercial Growth
Mayank Sneh
Product Marketing Manager
I work across product marketing, customer insight, positioning, and commercial growth.
Over the last five years, I have worked across B2B SaaS, ecommerce, and international markets, helping businesses improve market positioning, CRM systems, go-to-market execution, and scalable growth operations.
My experience sits at the intersection of product thinking, marketing execution, technology, and commercial strategy.
My experience sits at the intersection of product thinking, marketing execution, technology, and commercial strategy.
International Expansion
European market growth and cross-border market positioning.
Systems Thinking
CRM systems, automation workflows, and scalable operations.
Commercial Strategy
Positioning, GTM execution, and market intelligence.
Core Focus
- Product Positioning
- Go-To-Market Strategy
- Customer Insights
- CRM Automation
- Market Intelligence
- Lifecycle Marketing
- Sales Alignment
- International Expansion
5+
Years Experience
8
European Markets
430%
Revenue Growth
30%
Pipeline Improvement
Core Product Marketing Competencies
Product Marketing
- Product Positioning
- Customer Insights
- Market Intelligence
- Sales Enablement
- Competitive Research
- Messaging Frameworks
Go-To-Market
- Launch Planning
- Cross Border Expansion
- Market Gap Analysis
- International Growth
- Commercial Strategy
Marketing Operations
- CRM Automation
- HubSpot
- Salesforce
- Workflow Design
- Reporting Systems
- Customer Lifecycle
Technology Stack
- HubSpot
- Salesforce
- Google Ads
- Meta Ads
- Looker Studio
- Tableau
- Shopify
- WooCommerce
Experience
Marketing Partner – B2B Commercial Strategy (Channel Network)
Deel (Independent) · Remote · Oct 2025 – Present
- Support B2B campaigns targeting companies expanding internationally, especially across Europe and remote-first markets.
- Develop customer-facing messaging around global payroll, hiring, and compliance solutions for scaling businesses.
- Track international workforce regulations to align marketing communication with evolving customer requirements.
- Contribute to go-to-market activities by tailoring outreach and positioning for businesses operating across regions.
Marketing Manager
RD Global Inc · India · Mar 2024 – Oct 2025
- Led GTM strategy for B2B SaaS platforms, translating complex compliance software into clear market communication — improved marketing ROI by 25%.
- Bridged marketing and sales through HubSpot and Salesforce campaign workflows; built competitive battlecards from win/loss data, lifting conversion rates by 30%.
- Acted as voice of the market, continuously refining product positioning and supporting multi-market expansion.
Group Digital Marketing Specialist (Product Marketing & GTM)
Roima Intelligence Oy. · Sweden (Remote) · Mar 2023 – Mar 2024
- Designed GTM planning for industrial B2B software, shaping positioning and messaging for supply chain platforms across Nordic and North American markets.
- Created value-selling content with sales teams, translating ERP and operational capabilities into pitch-ready customer benefits.
- Aligned product and commercial teams using customer and competitor insights to refine campaign strategies across industry verticals.
- Led digital transformation project migrating company website from WordPress to a B2B commerce platform (Parttrap One) integrated with HubSpot CRM, improving lead management.
Digital Marketing Consultant (Digital GTM & Expansion)
V.S Compagnie · Paris, France · Aug 2021 – Dec 2022
- Launched and scaled online operations from scratch alongside existing retail, driving digital commerce transformation.
- Expanded into 8 European markets with localized messaging and campaign strategies, contributing to 430% revenue growth (€500K+) in 5 months.
- Managed a cross-functional team of 5, coordinating marketing, operations, and commercial activities to boost customer acquisition.
Aviation Journalist & Market Analyst (Freelance)
Jetline Marvel · Global · Jun 2018 – Present
- Covered major aerospace events, including Paris Air Show 2019 and 2023, attending industry press briefings and aircraft announcements.
- Reported on Airbus, Boeing, airline fleet strategies, passenger experience trends, and commercial aviation developments for an international audience.
- Built long-term familiarity with the commercial aviation ecosystem through continuous independent industry coverage.
Education
2018 – 2020
Master's in International Management
Strategy & Marketing
Audencia Business School, Nantes, France
2011 – 2015
Bachelor of Technology
Mechanical Engineering
SRM Institute of Science & Technology, Chennai, India
Certifications
2024
HubSpot Marketing CRM
HubSpot Academy
Advanced CRM strategy, automation, and reporting.
2024
Advanced Google Analytics
Google
In-depth analytics, data collection, and attribution modeling.
2025
Google Ads Search
Google
Search campaign optimization and performance strategy.
2025
Prompt Engineering & AI for Business
Columbia University
Generative AI, prompt design, and business integration.
Trusted By Teams & Brands
Languages Known
English
Native Fluency
French
Intermediate
Hindi
Native Fluency
Interests
✈️
Aviation
🌍
Travelling
🍳
Cooking
EN 
FR